Keeping track of the total costs to get potential customers to visit your website requires considerable thought, and intentional monitoring. As with any advertising costs, the ultimate goal is to begin a relationship with the customer, which you hope will result in a sale.

     The total cost to get traffic to your website is not unlike the costs to get them into your Auction House. Once you have them inside your Gallery, would you knowingly send them away to another Auction House to see what others have to offer?

      If your website doesn't have a searchable database and you send your potential customer away from your site, to see your current auction offering on one of the auction facilitators sites - when your potential customer does a search - the results are not limited to your auction offering only, they can do a world-wide search and find something else they want to purchase - from a different Auction House!